About Talent Edge

As trusted Executive & Professional Search partners,Talent Edge brings deep expertise in talent acquisition and advisory across industries. We leverage cutting-edge research and market mapping tools to deliver exceptional candidate matches for our clients. Our talented team prides itself on bringing innovative strategies and a passion for excellence to each and every engagement.

About our Client

Founded on Vancouver Island in 1987, Maximizer has evolved from an early contact management software company into an established global provider of customer relationship management solutions.

Over nearly four decades, Maximizer has supported more than 100,000 customers and 1 million users worldwide. Today, it is one of the few CRM providers able to deploy its software on-premise, through private cloud environments, or through shared cloud solutions, with access across desktop, mobile, and the Maximizer app.

Over the past 18 months, Maximizer has sharpened its market focus around financial services and wealth management, while continuing to evolve its CRM platform through AI and technology innovation. The company believes strongly that its success depends on its people and seeks self-motivated team players who value creativity, professional development, integrity, open communication, and a performance-driven environment.

About this Role

Reporting jointly into senior leadership, the Director, Sales & Marketing is a hands-on commercial leadership role responsible for running Maximizer’s Sales and Marketing functions and driving execution across the full revenue funnel.

This is a true player-coach opportunity. Broader corporate and revenue strategy is established by executive leadership, and this individual will turn that direction into disciplined execution across demand generation, pipeline creation, conversion, bookings, and revenue.

The Director will lead the sales team while remaining actively involved in strategic opportunities, from prospecting and discovery through demonstrations, negotiations, and closing. Business partner and channel management is a key part of the mandate, with indirect partner relationships representing a meaningful portion of Maximizer’s business.

The Director will also run Maximizer’s marketing team. Marketing delivery is split between digital marketing supported by the agency and event marketing managed internally by Maximizer. This person will connect marketing activity to measurable commercial outcomes, manage resources with financial discipline, and work closely with Customer Success, Product, and Finance to improve execution across the customer lifecycle.

This is a hybrid, position in downtown Vancouver.

Responsibilities include:

• Lead the day-to-day Sales and Marketing functions and deliver against demand generation, pipeline, conversion, bookings, and revenue targets

• Remain hands-on throughout the full sales cycle, including prospecting, discovery, demonstrations, proposals, negotiations, and closing

• Translate Maximizer’s established go-to-market direction into practical territory plans, account priorities, partner strategies, marketing priorities, activity expectations, and measurable targets

• Coach and develop the sales team through pipeline reviews, call coaching, deal strategy, performance feedback, and clear accountability

• Own sales forecasting and pipeline management while maintaining strong Maximizer CRM discipline, accurate reporting, and a clear view of funnel performance

• Lead the marketing team across two delivery streams: digital marketing supported by the agency and event marketing managed internally, with clear budget discipline and accountability for results

• Own and strengthen business partner and channel relationships, ensuring indirect sales channels are actively managed, supported, and developed as a key source of revenue

• Work closely with Customer Success, Product, and Finance to support customer handoffs, expansion opportunities, commercial planning, budgeting, and coordinated execution

• Provide market, partner, and customer feedback that improves messaging, positioning, lead quality, product insight, and overall commercial performance

• Represent Maximizer credibly with customers, prospects, business partners, agency partners, and senior business leaders

About the Candidate

The ideal candidate will bring 8+ years of progressive B2B sales or commercial experience, including at least 3 years leading or coaching a sales team, ideally within B2B SaaS, CRM, or another complex technology environment. A demonstrated track record of delivery is more important than a specific academic or certification background.

They will have a demonstrated history of personally carrying a quota, closing complex opportunities, and leading teams to meet or exceed sales targets. A true player-coach, this individual will be comfortable moving between team leadership and hands-on selling. They do not need to be a career marketer, but they must be comfortable leading marketing resources, setting priorities, managing agency relationships and budgets, and connecting marketing activity to commercial outcomes.

The successful candidate will bring strong command of pipeline management, forecasting, sales metrics, CRM discipline, and sales execution. They will know how to coach salespeople, improve performance, strengthen accountability, and create consistency across the sales process. Experience managing business partner or channel relationships is particularly important. Ideally, the successful candidate will come from the financial services or wealth management industry and bring a strong understanding of the market, its clients, buying behaviours, and the challenges these organizations are trying to solve.

Strong communication and executive presence will also be important, but this role requires a strong listener and executor as much as a presenter. The ideal candidate will be adaptable, pragmatic, low-ego, and comfortable working within an established strategic direction while navigating multiple senior stakeholders. They will be equally comfortable operating at a high level and getting into the details of individual deals, funnel metrics, campaign performance, and budgets.

Strong technology fluency is expected. Candidates should be able to quickly understand CRM platforms, financial-services integrations, AI-enabled tools, and the broader technology environment in which Maximizer’s customers operate. Experience with Maximizer CRM, HubSpot, or comparable CRM, marketing automation, and sales enablement platforms would be valuable.

Working at Maximizer

Maximizer believes that company success starts with its people. The organization values individuals who are self-motivated, collaborative, accountable, and comfortable operating in a performance-driven environment.

This opportunity is well suited to a commercial leader who enjoys leading people, selling, managing partners, and connecting marketing execution to revenue. The Director will have the opportunity to directly influence performance across the full commercial funnel, strengthen sales execution, develop the team, improve partner performance, and ensure marketing resources are focused on measurable business outcomes.

For someone who enjoys translating strategy into action, working cross-functionally with Sales, Marketing, Customer Success, Product, and Finance, and seeing measurable results from their work, this is an opportunity to have a visible impact within an established Canadian technology company.

Compensation & Benefits

This role offers a competitive base salary in the range of CAD $160,000 to $200,000 annually, depending on experience. Employees may also be eligible to participate in Maximizer’s discretionary company-wide incentive program.

The total rewards package also includes:

• Extended health and dental benefits

• RRSP matching program

• Paid vacation and sick days

• Professional development budget for courses, books, and continued learning, upon approval

• Peer recognition programs

• Team-building events, happy hours, and company off-sites

• Parental leave benefits

• The final offer will be commensurate with the successful candidate’s qualifications, skills, and experience.

The final offer will be commensurate with the successful candidate’s qualifications, skills, and experience.

Next Steps

If you are interested in applying to this opportunity, reviewing the complete job description, or simply having an introductory conversation with Talent Edge, please click on the Apply button and follow the instructions.

Talent Edge and Maximizer are equal opportunity employers. We are committed to creating an inclusive environment for all employees and candidates. If you require accommodations during the application or interview process, please let us know at hello@talent-edge.ca.

All applications are treated with the utmost confidentiality. Your personal information will be used solely for the purpose of the hiring process and will not be shared or circulated without your consent.